LIMP JOURNAL*

*Less is more projects - 5 Rue du dahomey - 75011 paris www.lessismoreprojects.com
Printing test of a new Limited Edition by Brian Hubble for YIA Art Fair #04 
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Archival Inkjet Print on Hahnemuhle Photo Rag Ultra Smooth Paper 300gsm, 33 x 48,3 cm
Edition of 50 (+2AP)
Soon at Less is More Projects!
#brianhubble #lessismoreprojects #limitededition #limitededitionprint #print #art #artist #contemporary #contemporaryart #confess #landscape #edition #editions

Printing test of a new Limited Edition by Brian Hubble for YIA Art Fair #04 
-
Archival Inkjet Print on Hahnemuhle Photo Rag Ultra Smooth Paper 300gsm, 33 x 48,3 cm
Edition of 50 (+2AP)
Soon at Less is More Projects!
#brianhubble #lessismoreprojects #limitededition #limitededitionprint #print #art #artist #contemporary #contemporaryart #confess #landscape #edition #editions

Printing test of a new limited edition by Paolo Giardi for ‘The Botanist’ forthcoming exhibition at Less is More Projects
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Archival Inkjet Print on Hahnemuhle Photo Rag Ultra Smooth 300gsm, 48,3 x 33 cm
Edition 50 (+2AP)
#paologiardi #lessismoreprojects #thebotanist #limitededitionprint #limitededition #print #art #artist #artwork #contemporary #contemporaryart #edition #botanical #playboy #playmate #plant #femmefleur #flowers #october2014

Printing test of a new limited edition by Paolo Giardi for ‘The Botanist’ forthcoming exhibition at Less is More Projects
-
Archival Inkjet Print on Hahnemuhle Photo Rag Ultra Smooth 300gsm, 48,3 x 33 cm
Edition 50 (+2AP)
#paologiardi #lessismoreprojects #thebotanist #limitededitionprint #limitededition #print #art #artist #artwork #contemporary #contemporaryart #edition #botanical #playboy #playmate #plant #femmefleur #flowers #october2014

PAOLO GIARDI

THE BOTANIST {You Can Learn a Lot of Things From the Flowers}

A Study on Botanical Conservation

Posed by Professional Models

18.10 — 29.11.2014

Opening Saturday 18 October 2014, 4-9pm

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The project You Can Learn a Lot of Things From the Flowers brings back to light a forgotten collection of preserved plant specimens that was once assembled by a passionate, amateur botanist. The true identity of this self-taught man remains shrouded in mystery and all that is known is his enormous appetite for pseudo-scientific research in the natural world.

From his studies in ecology it is possible to trace the foundation of his ideas back to the work of Carl Linnaeus, an eighteenth century Swedish botanist. In his book Systema Naturae, Linnaeus first attempted a revolutionary system of taxonomy based around the number of a flower’s reproductive organs, thus recognising the sexuality of plants. The pollination of stamens and pistils occurring in the secrecy of voluptuous corollas were suddenly mimicking an alcove’s romantic encounter. Botany opened up to the intimacy of sex.

As a late and devoted apostle of Linnaeus teachings, our inexperienced botanist decided to combine his research on botanical conservation with his passion for “les jeunes filles”, young ladies photographed in seductive poses for the centrefolds of adult publications. The result of this curious obsession is an extensive collection of hybrid creatures where each playmate is morphed into the nymph Daphne. An Herbarium of botanical pin-ups.

Created within the interception and disjunctions of the plant silhouette, what was once the recipient of the voyeur’s gaze has now become a specimen to be studied and analysed. The male sexual projections and stereotypes are mediated and mitigated by the transformation. The plant and the object of desire: the two things brought together are equal. The botanist becomes the voyeur and vice-versa.

‘Since you cannot be my wife, you shall assuredly be my tree. I will wear you for my crown… And, as eternal youth is mine, you also shall be always green, and your leaf know no decay.’ 

- Apollo and Daphne in Ovid’s Metamorphosis.

For The Botanist - his first solo exhibition at Less Is More Projects - artist Paolo Giardi presents the extended series of You Can Learn a Lot of Things From the Flowers, 66 cut-out intervention on original vintage centrefold, created between 2011 and 2014.

The title of the series is borrowed from the lyrics of All In the Golden Afternoon - the scene of the talking flowers -

in Disney’s 1951 Alice in Wonderland. The project is also a tribute to the wonderful and evocative world created by Marcel Proust in his ode to youth in A l’Ombre des Jeunes Filles en Fleur.

In an attempt of preserving cultural resources the artist is adopting, not only the fictitious role of the botanist, but also of the role of the conservationist concerned with the re-materialisation of an appropriated image and concept.

Paolo Giardi 
The Botanist {You Can Learn a Lot of Things From the Flowers}
Plant XCIV - Captus - La Playmate del Mese di Playboy - Miss Maggio - Laura
Cut out magazine centerfold and insect pins on Fabriano Paper, 61x40,5 cm
Coming soon at Less is More Projects!
Opening October 18, 2014
#lessismoreprojects #paologiardi #thebotanist #contemporary #contemporaryart #art #artist #exhibition #botanical #playmate #playboy #plant #cutout #femmefleur #flowers #october2014

Paolo Giardi
The Botanist {You Can Learn a Lot of Things From the Flowers}
Plant XCIV - Captus - La Playmate del Mese di Playboy - Miss Maggio - Laura
Cut out magazine centerfold and insect pins on Fabriano Paper, 61x40,5 cm
Coming soon at Less is More Projects!
Opening October 18, 2014
#lessismoreprojects #paologiardi #thebotanist #contemporary #contemporaryart #art #artist #exhibition #botanical #playmate #playboy #plant #cutout #femmefleur #flowers #october2014

Now See This

Now See This

programme!
Forthcoming Art Fair
Less is More Projects @ YIA ART FAIR #04
23 - 26 October 2014
Paris ~ Le Carreau du Temple
with
Paolo Giardi & Brian Hubble
www.yia-artfair.com
#lessismoreprojects #art #artist #paologiardi #brianhubble #contemporaryart #contemporary #artfair #yia04 #paris #marais #yiaartfair #october2014 #exhibition #fair

programme!
Forthcoming Art Fair
Less is More Projects @ YIA ART FAIR #04
23 - 26 October 2014
Paris ~ Le Carreau du Temple
with
Paolo Giardi & Brian Hubble
www.yia-artfair.com
#lessismoreprojects #art #artist #paologiardi #brianhubble #contemporaryart #contemporary #artfair #yia04 #paris #marais #yiaartfair #october2014 #exhibition #fair

Artist Focus:
Ren Han, Mirror #9, 2011
Pencil on paper, 74x74 cm
at Less is More Projects
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Ren Han’s first solo exhibition at C-Space in Pékin, Chine - “Emulating Nature”, opening on June 28, 2014 and will run through July 27, 2014
#renhan #art #artists #artwork #lessismoreprojects #contemporary #contemporaryart #drawing #gallery #galleryspace #cspace #pekin #exhibition #opening

Artist Focus:
Ren Han, Mirror #9, 2011
Pencil on paper, 74x74 cm
at Less is More Projects
-
Ren Han’s first solo exhibition at C-Space in Pékin, Chine - “Emulating Nature”, opening on June 28, 2014 and will run through July 27, 2014
#renhan #art #artists #artwork #lessismoreprojects #contemporary #contemporaryart #drawing #gallery #galleryspace #cspace #pekin #exhibition #opening

Paolo Giardi work in “Pense-betes. Collection1”, an exhibition in the exhibition by Sandra Aubry & Sébastien Bourg @ Galerie de Roussan in Paris

pensebetecollections:

image

Paolo Giardi
Forgotten, 2014
Magazine et carton collé sur carton
3,9 x 5,4 x 2 cm
Courtesy de l’artiste & Less is More Projects

"Sandro Botticelli is today considered a Master of Italian Reinassance and his name is inextricably linked with Florence, his hometown, but this was not always the case. After experiencing fame during his working life, Botticelli was quickly forgotten after his death. This work, ‘Forgotten’, is a reflection on how collective memory is sometimes influenced by shifting trends in Philosophy and taste."

Paolo Giardi
www.paologiardi.com
www.lessismoreprojects.com